# Welcome to Hoodiebees

#### It’s an easy-to-use tool for collecting data, feedback, and more.   
We want to make data collection as easy and conversational as possible – this article shows you the basics.

1.  First up, you’ll need a free account. Here’s how to set one up.
2. Log in to your account, and you’ll land in your Team space. 
3.  We’re going to build a from scratch.   Hit the New button. 

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# Welcome to HoodieBees

This app aims to accomplish an easy to use delivery platform for creating, communicating and interacting with customers, partners through real-time exchanges. 

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.  Simply put it's something every business must do and the success of your business relies heavily on these activities.   


## Getting Started

* Use the + icon in the menu bar to quickly start your collection or add additional users to your account.
* We have 3 roles for each account:  Admin, Manager, Collaborator.   

1. Admins can create data collections and invite additional people to their accounts and control who can create, invite and view all responses from all of their teams.

2. Managers can create invite users for the teams they belong too, create data collections and view all responses from all users in their team.

3. Collaborators can only invite other collaborators, create data collections for the teams they are assigned too and view responses from questions they specifically created.







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# How Teams Work
Teams are perfect for organizations where multiple people need to work on collecting different sets of data. Teams offer collaboration features that make working with other people to create, send, and analyze collections easier than ever.

## Teams are managed by an account holder.   
Each account holder is given a multi-user space. 

## What are the benefits of using Team spaces?
* The account holder can invite anyone to collaborate on their shared account.
* Collaborate seamlessly with your team
*  Manage access to multiple collections of data with multiple users
*  Invite anyone to create, edit, and view without sharing your email and password

Help about Teams

# Learn about Users and Roles
* User Roles allow you to categorize team members into different groups. 
 * Each User Role has different permissions, restricting editing access for certain parts of the application depending on the user role
* Admin: Admins have full access to all features in the account.  
  - Only admins are able to ...
  - Managers have access to do...
  - Collaborators can create questionnaires and questions within their assigned Team spaces.

Each account holder is an multi-user account holder.  The account holder can invite anyone to collaborate in shared Team spaces.

The first thing you see when you log is your Team space.   This is where you store and organize all of your data collections.
Select + Users button to invite someone to join your team.
Enter their email address and choose the Role you'd like to assign them. 
In this way, you can easily share your projects with other teammates

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In today’s fast-moving world, it should come as no surprise that fighting for every last lead is absolutely critical because once customers become customers – they’re likely going to remain loyal to your brand for at least some time before they jump ship for the competition. Your goal as a business owner is to ensure that your leads remain engaged with your brand today, tomorrow, and well into the future. 

In this blog, we’re going to talk about the importance of lead management, and the reasons for why interacting with your customers is the key to success that every business needs. 

We live in a tech-driven world where anyone and everyone exists at least in some form on social media. What does this mean for businesses? Well, it means that you’ve got a massive doorway into a huge world of potential leads. Sure, you likely already have your target audience, which makes up most of your followers on platforms like Instagram and Facebook, but you also have access to millions of additional users who you can draw right into your lead pipeline by posting the right content, at the right time, and on the right platform.

Nurturing leads in today’s world will begin with the ways in which you interact with your customers and your potential customers on the web – and you can’t disregard social media nowadays, it’s simply too powerful to ignore.

Leveraging Social Media For Customer Interactions

One of the best ways to interact with your customers is through social media. Likely your followers are already customers, or they’re interested leads who have at least felt compelled enough to follow you on the web – either because they’re interested in your brand, or because they connect with your content.

At this point, you can manage those leads by soliciting interaction. Do this by posting engaging and compelling content, posting surveys or forms that ask questions, replying to comments on your posts, or replying to direct messages. 

You can even go out of your way to create fun and exciting promotional contests, giving your customers an opportunity to score a deal by completing a few steps on social media – say reposting one of your posts, publishing a hashtag, or referring you to a friend and gaining you another follow.

At HoodieBees, we’ve made it easier than ever before for businesses, influencers, sales teams, and retailers to engage with customers on the web. Through our exciting new cloud app, you can take advantage of a variety of tools that help you manage your leads, connect with your customers, and give them what they want. 

To learn more about our app, sign up today  for a free account.  From there you can gain a better understanding of what we have to offer. It’s time to make sure that no lead goes un-converted.


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How to Build More Leads

Whether you are an entrepreneur, marketer, sales professional, or influencer, everyone goes into this business journey wanting to succeed. Because of this, you may find yourself frequently reviewing market trends, crunching numbers, and analyzing statistics to stay competitive. However, though these components are essential, the real underlying key to succeeding boils down to one foundational thing - understanding your customers. 

There is no denying that understanding your customers is the cornerstone aspect that drives business success. Regardless of what services or products you are offering, getting to know your customers on a deeper level and genuinely grasping what their demands are is what will help you position your business to bridge those gaps and thrive. 


Research firm Gleanster found that an alarming 80% of businesses and influencers do not have adequate data to conduct an effective marketing campaign. This means about 80% of brands are not in-tune enough with their customer’s wants, needs, and desires enough to engage in a meaningful way that both converts and builds brand loyalty. Now, if you feel that you are part of that statistic, then recognize that your business is not a “lost cause.” In fact, there are several spearheading ways you can stop shooting in the dark and truly get to know your customers in such a way that cultivates win-win scenarios for the both of you. 


First and foremost, there are roughly 1.69 billion people worldwide who are on Facebook. This means if you want to get to know your customers, you have to be where they are. A review done in late 2020 showcased that 50 million small businesses utilized Facebook to connect with customers and 90% of marketers and influencers used it to increase exposure. 


However, if your angle is to understand your customers more, then the best way you can take advantage of social media is by interacting with them. Make shareable content posts, create groups that draw in the right people, entice others to promote you, and be active with commenting and answering questions. These little gestures add up over time and will help you get a more personal look inside your customer’s minds based on what they like, dislike, and how they communicate back with you. 


For those influencers and business owners who simply do not have time to focus on customer learning 100%, then leveraging innovative technologies built for customer engagement is ideal. For example, a new cloud application called HoodieBee is a multi-faceted tool that delivers influencers, sales teams, business leaders, and retailers with fundamental resources they need to improve. From lead generation, customer interaction to enhancing selling practices, HoodieBee makes this all a quick and seamless experience. The best part? You can start for free and do not have to take away your attention from other business tasks to obtain positive results. 


Conducting surveys is certainly not a new method for understanding your customers, but it is one that is worth mentioning since it works so well. This is an easy way for you to get honest feedback from customers on a variety of questions, and that feedback collectively can help you find trends, missing links and highlight the right direction you should take your business next. With HoodieBees you can make these surveys yourself that can streamline the process.


Another way you can indirectly get to know your customers is by merely researching what it is they are looking up. Go through what keywords are trending in search engines within your particular industry, and see what kind of questions and topic information your customers are scouting out the most. Doing this exercise regularly will support you in following the ever-evolving marketing changes and allows you to get rid of making business decisions based on assumptions alone. One place you can find this data by signing up with YoastSEO. 


5. Examine Aspects Outside of the Purchase


This one is a tad more challenging to do, but necessary. In summary, it can be easy to analyze your customer’s purchasing behaviors and past actions to try and predict what they will do in the future. Though that effort is something you should do/continue doing, you have to look past the purchase as well to get the most beneficial insight. This requires you to find and understand things like your customer's channel-preference data, household compositions, and propensity scores because this type of information will offer the most long-term value. 


If you can, a great way to gain a deeper understanding of your customers is by integrating a customer profile into your business. A customer profile is essentially a continuously updated chart that lays out your customers' collective data, such as their likes, dislikes, demographics, family backgrounds, etc., so you can have a transparent view of who your target audience is. When your customer profiles are accurate, they can reveal unvarnished truth based on objective marketplace behavior evidence and not on just observations. If you would like more details on this option, HubSpot has an excellent step by step to get you started. 


Lastly, don't underestimate how impactful and connective hosting a live Q&A event can be in getting to know your customers better. Being able to address comments, questions, and concerns in real-time gives customers immense satisfaction of being heard and talking to you “face to face” vs. an email or chatbot. During these events, you can let your customers know what your plans are, gain feedback from them, and tailor your business to align with the information they gave you on a more personal level. To get the best results with this one, advertise your live event data a few weeks in advance to get maximum turnout. 


Conclusion - Give Yourself A Clearer Picture 


Overall, there are many ways you can get to know your customers and forefront engagement that will inevitably provoke new levels of business prosperity. Whether you choose to manually do it all on your own or optimize your opportunities with cutting edge applications like HoodieBee, understanding your customers is pinnacle if your objective is to grow and deserves actionable effort. 


As a final note, never forget that your customers are the heart of your business. No matter if you are a small business, a large one, or an influencer, do your due diligence to gain a clear picture of what your customers are thinking. In the end, this dedication is what will help you remain competitive, improve operations, and guide you in creating the perfect roadmaps for future branding success.  


https://www.womply.com/blog/fastest-way-get-know-customers/

https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better

https://neilpatel.com/blog/understand-your-customers/

https://act-on.com/blog/5-hacks-for-getting-to-know-your-customers/

https://www.sba.gov/blog/10-ways-get-new-customers

https://www.entrepreneur.com/article/254791

https://businesscollective.com/5-ways-to-get-to-know-your-customers-better/index.html

https://www.forbes.com/sites/williamcraig/2018/07/10/10-key-principles-for-truly-understanding-your-clients/?sh=2c30087c6504

https://medium.com/@gathercapture/using-a-data-capture-app-to-develop-a-customer-centric-growth-strategy-809d66fbf37f


<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">80% of businesses and influencers

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">1.69 billion people

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://act-on.com/blog/5-hacks-for-getting-to-know-your-customers/

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://www.sba.gov/blog/10-ways-get-new-customers

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://www.entrepreneur.com/article/254791

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://businesscollective.com/5-ways-to-get-to-know-your-customers-better/index.html

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://www.forbes.com/sites/williamcraig/2018/07/10/10-key-principles-for-truly-understanding-your-clients/?sh=2c30087c6504

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://medium.com/@gathercapture/using-a-data-capture-app-to-develop-a-customer-centric-growth-strategy-809d66fbf37f

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">50 million small businesses

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">start for free

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">YoastSEO

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">HubSpot

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">HoodieBee

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://www.womply.com/blog/fastest-way-get-know-customers/

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better

<span style="font-size:11.5pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">https://neilpatel.com/blog/understand-your-customers/

7 Ways to Know Your Customers 

Hearing is not the same as listening. Hearing is passive, whereas you need to actively listen to your customers in order to engage with them and make them happy. So, here are six ways to actively listen to customers:

In order to actively listen, it is vital to actually listen and let the customer speak. Even if you have a brilliant idea, let the customer finish speaking, without interrupting them, to make them feel heard. 

Simple verbal and nonverbal cues can show customers that you are interested in what they are saying. Simply nodding or saying “I see” can demonstrate that you are paying attention to them, and makes them feel flattered, as you seem genuinely invested.

It is necessary to link what the customer has said to what you think they mean by it, as a failure of this results in miscommunication. In order to avoid this, look out for customer’s verbal and nonverbal cues.


Repeat what the customer has said by putting it into your own words. That way customers know that you have listened and actually understand, what they are saying.

Ask related and open-ended questions to show customers that you are not just focused on a sale but are listening and even want to learn more.

Actively listening to customers goes beyond just listening. You need to show customers that you will act on what they have said, by, for example, improving products based on negative feedback.


6 Ways to Actively Listen to Customers

Are you looking for a sales methodology that actually gets results? Presenting BANT. This framework has been around for over 50 years, and it eliminates the long and hard hours that salespeople spend streamlining their sales processes. If you’re ready to focus your efforts and focus on your customer’s needs so you can boost your sales, keep reading!


BANT is a sales qualification methodology that allows salespeople to determine whether a prospect is a good fit based on the following factors. Sales reps can ask questions according to the following framework to see if a prospect is a good fit. Here’s how it works. 


How much is the prospect willing and able to spend on your product or service? Money is often a critical factor in any purchasing decision, but it can be dangerous to start out asking about a prospect’s budget before you’ve created a bond. Often, a great way to handle this is by asking about budget through less direct questions like the following. 


What do you currently spend now on this problem or need?

We’ve calculated your team could potentially gain X amount per [week, quarter, year] by making this [change, investment]. How does that compare to the budget you’ve set aside?

How heavily will price factor into your decision? 

What’s the ROI you’re hoping to see?


Who is ultimately deciding to buy into your organization? In any B2B sale, the purchasing decision will involve multiple stakeholders. Do you know who is making that final decision? Here are some questions you may want to use: 


Will anyone else be involved in this decision? 


Does the prospect have a problem that your product or service can solve? If so, you’ll be able to use that problem to fuel your sales pitch. Spend time examining the concrete needs of your prospect. Here are some questions that can help you do this:


What are your current plans or strategies to address this problem?

What are your current business priorities?

Do you think my solution [product or service] could help your company solve that problem?


Is there urgency? What is your prospect’s timeline for buying? Understanding someone’s timeline (6 weeks versus 6 months) is crucial because it helps you develop your own strategy. Here are some questions to consider when talking to the client:


Are there any upcoming events/deadlines that you’d like to have a solution in place by?

What is your goal for the next 6 months? 

Working backward from the date you gave me, we’d need to finalize our agreement by [earlier date]. Does that sound doable?


The BANT approach first became popular in the 1960s after being introduced by IBM, and it continues to be recognized as a business tool today. That said, because digital marketing is more prevalent than it has ever been, prospects have a lot more information as well as the ability to research what they want. 


BANT continues to work as a framework, but in order to be effective, salespeople must realize that research and decisions are often partially made when you make contact. To offer value from this point forward, you must present a personalized experience. 


The GPCT (“goals, plans, methodology, challenges, and timelines”) methodology is a modern take on the BANT framework. GPCT stands for goals, plans, challenges, and timelines, and it gives you a greater chance of closing the sale by narrowing in on how to help your prospects achieve their goals. 


Read 7 Ways to Get to Know Your Customers so you can increase your success rate.  


Getting to know your customers can ultimately help you close a deal. The BANT methodology is one of the first approaches that helped companies get results. Today, new cutting-edge applications like HoodieBee are here to help you understand your customers. You can create an automated workflow to boost customer engagement, track responses with ease, and cut through the back-end work so you can spend time on what matters most. 


Visit here to learn more about HoodieBee and how to get started.  


<span style="font-size:12pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">7 Ways to Get to Know Your Customers

<span style="font-size:12pt;font-family:Arial;color:#0000ff;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">here

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